When businesses are scrambling to gain more clients, meet new prospects and grow company awareness, many resort to the “shotgun approach to marketing.”
This is usually characterized with last minute advertising, a deluge of information that is dumped, unwittingly, on the general public through social media, and knee jerk reactions and immediate changes to all marketing.
Why doesn’t the “shotgun approach to marketing work?”
Ultimately, if there is no plan in place, no strategy for what each marketing piece should result in, as well as measurements, the marketing is limited to today – not the future.
To successfully grow your business you need to be marketing 90 days in advance. You need to understand that the marketing you do now will fill the sales funnel in the future.
Are you making these mistakes with your business? Contact me to arrange an Online Presence Strategy session.
