Have you built your business through “word of mouth?”
Many businesses are built on referrals from happy clients – little or no traditional advertising is needed… “they tell two friends and they tell two friends and so on….” At some point though, “word of mouth” tends not to be enough for most people when they are ready to expand.
Social Media can quickly increase the amount of referrals you can receive. “Word of mouth” is no longer kept to direct conversations between friends or colleagues – it can now be shared with thousands upon thousands of individuals that are seeking your services. When your clients or colleagues talk about you in their social media, they are sharing with all of their friends and acquaintances as well.
Social media provides an easy way to share recommendations, introductions and expertise with everyone who connects, follows, friends or fans you. If you have recently dealt with someone that has provided optimum service be sure to let your contacts know, and they may return the favour.
Remember it is important to cultivate these social media relationships as you never know who will be contacting you or where an introduction will come from.
