Twitter: What's All the Tweeting About?

I was recently asked to share some quick Twitter Tips with my local community, and was featured in the Inaugural issue of What’s On Langley. Here is the information I shared.

Online and offline marketing is inviting you daily to “Follow Us on Twitter.”

You’ve taken a look at Twitter and you just don’t get it! And why should you even care?

Brands are moving to social media as a way to interact, share information, provide customer service and build relationships.
The most up-to-date news stories are being shared on Twitter first, as this fast-paced micro-blogging platform makes it easy to share information quickly without needing a lot of detail.
Small business is thriving on Twitter – connections, collaborations, B2B and joint ventures are being created daily.

3 Tips to help you get started

Choose a short Twitter name, if possible. (mine is @partnerinbiz, but shows up as Tracey Ehman)
Write posts that are about 110 – 120 long including your Twitter name so they can be easily retweeted.
Be sure to add your Avatar – it can be your photo, or something that would be recognizable to your potential followers, like a company logo. (As a rule I don’t follow those with only the default avatar.)

5 Twitter Terms Explained:

Follow – when you are interested in someone’s content, or they are interested in yours, you can “follow” them, which means that their posts will appear in your Home Feed.

Retweet (RT) () – when you want to share the information someone else posted on Twitter, you can click on the Retweet icon, and share the post.

Favorite (✰) – If you see a post you like, that you might want to come back to, “favoriting” it will make it more easily accessible. It is also used to let people know that you like what they have posted.

Hashtags (#) – using hashtags # allows you to tag a particular subject, which can then be easily searched by others who want to know about it. ie #SocialMedia