Finding your unique selling position isn’t that hard.
In fact, all you need to do it look in the mirror!
Let’s face it, there are thousands, if not millions of people that offer the same services as you do worldwide. With the internet people can access services any where in the world for a variety of price points and skill.
So why should they do business with you? What sets you apart from all of the others? How can you compete with sometimes ridiculously low pricing?
The key to growing your business is sharing your unique selling position with people by building relationships. Share YOUR story. By sharing your story, your WHY for being in business, as well as what you offer, your prospects will see why you are the person/company they need to work with.
